The Lab
Where behavioral science meets real-world execution.
SmitWorks is more than an advisory firm; it is a laboratory for human connection, resilience, and digital innovation. In "The Lab," I develop and scale independent ventures that put psychological theory into practice. These projects serve as a "Proof of Concept" for the frameworks I provide to my clients.
Localish Melbourne
The Science of Community & Social Connection.
Localish is a social venture designed to combat the growing epidemic of isolation in urban environments. By applying behavioral insights into group dynamics and stakeholder engagement, Localish builds organic, resilient communities that facilitate deep offline connection.
Focus: Social Architecture, Community Resilience, Offline Engagement.
The Goal: Scaling localized social ecosystems through data-backed connection strategies.
Yogademics
High-Performance Vitality & Digital Learning.
Yogademics bridges the gap between academic psychology and physical peak performance. It is an educational platform that translates complex behavioral regulation and breathwork into scalable digital formats for high-performers.
Focus: Learning Design, Behavioral Regulation, Digital Transformation.
The Goal: Creating a science-backed curriculum for mental and physical resilience.
Strategy & Incubation
Translating research into ventures.
Through my experience building Localish and Yogademics, I provide specialized insights into Venture Incubation. I assist founders and research institutes in the transition from theoretical concepts to market-ready social enterprises.
