The Lab
Where research meets real life
SmitWorks is my sandbox: a place to take what I know from a decade of behavioural science and build things that actually work in the world. The Lab is where those projects live.
Yogademics
Free yoga and mindfulness for people who live in their head.
Academics and researchers are good at thinking. Less good at switching off. Yogademics is a free, growing library of yoga and mindfulness sessions built specifically for people with busy, overactive minds — no experience needed, no wellness jargon, just movement that works.
Built by a behavioural scientist who read all the research on movement and cognition, then decided to actually do something about it.
Research Consultancy
Making research useful.
Most organisations already have access to data. What they struggle with is knowing what it means, what to do with it, and how to make the case for change. That's where I come in.
I work with NGOs, local councils, government bodies, academic institutions, and social impact startups to turn complex behavioural research into clear strategy and practical action.
What I help with:
Study design and methodology. Building research that actually answers the right questions.
Data analysis and interpretation. making sense of what the numbers are telling you.
Translating research into policy and practice. Because evidence alone rarely changes anything
Strategy for social impact organisations. Helping mission-driven teams make better, evidence-informed decisions.
Localish Melbourne
Finding your people in a new city is harder than it looks.
Localish started as a personal experiment… I moved to Melbourne from the Netherlands and discovered that building a social life from scratch as an adult is genuinely difficult, even for someone who studies human connection for a living.
So I built the community I wished had existed. Localish brings together expats and newcomers through events, workshops, and real conversation, designed around what the research says actually builds lasting connection, not just a night out.
